October 4, 2014

How to Build Links the Right Way

We get a lot of questions about link building. Links are the number one way that web crawlers crawl websites and the best way to increase your rankings in the SERPs. However, as important as they are, they are an extremely difficult subject to broach for SEOs.

The reason is that as important as good links are to an SEO campaign, they are also the number one reason that websites get penalized by Google. This is because links are extremely volatile to spam. Over the years black hat SEOs have found ways to build and manipulate links through mass spam.

At first, these tactics worked. Google’s algorithm simply counted links as votes. The more votes that your website had, the higher up in the SERPs your website would rank. After that came anchor text manipulation. SEOs would spam the anchor text (in other words, the keyword that they would like to rank for) in order to rank high in search engines.

Google has gotten smart on all of these techniques and has handed out harsh de-indexing penalties to compensate them. We found a video from a Miami SEO company based out downtown Miami who put together an amazing video on link building techniques (we embed the video below).

Essentially, these Miami SEO gurus teach us a lot in the ways to properly build links. Here are the highlights:

Stop building links, start earning links

If you are building links, the chances are they are spam. I mean, think about it. The actual term “link building” implies that you are manually building links. That means submissions, comments, profiles, etc are a waste of your time. Not only do they not count for as much link juice as before, but they could potentially harm your website. The only types of links you want are links that occur organically. For example, the links in the very article are earned links. We found a great piece of content written by a company and in order to make it better for our readers, we included in a link in this article for their benefit.

seo-blogDon’t buy links

Links from private networks and link building services are getting hammered quickly. Google is currently on a rampage de indexing PBN websites and destroying everything in their path. They want to crush anything and everything associated with this practice. If you hired a Miami SEO company or built some of these links for yourself over the past couple of years, it’s best to reach out to the webmasters to remove the links. If your website gets caught with some of these links, it could be de indexed along with the network. Google has done a great job picking up on the algorithm and tendencies of PBN websites, and the days in the sun are over. Bottom link: DON’T BUILD LINKS!

The bottom line is if you’re an SEO, you already know and understand that we work in an ever changing landscape. If I was writing this article 3 years ago I may be writing about the importance of building high quality links. It’s not 3 years ago. While yes, links still count (a lot) they are decreasing in their importance.

You should now focus on creating great, clean and shareable content that generates inbound links naturally, not paid or forced. This is a major undertaking, but should be taken very seriously if you would like to stay out of Google’s crosshairs.

If interested in working with the Miami SEO company we mentioned above, you can read more their services here: http://webris.org/services, or here: Miami SEO | Miami SEO

 

September 19, 2014

How to Create Link SILOs

Link SILOS are arguably the most important on page SEO factors that your website can launch. Before we get into how to create, let’s understand what they are.

A link SILO is a way to distribute link juice evenly across your website. For example, see the graph below:

how-to-create-seo-link-silo

The best way to go about attacking a link SILO is by creating a great piece of content and using it as link bait. For example, I got my best links from Search Engine Journal by using this technique.

What I did was create a great piece of relevant SEO content. The piece of content was a combination of big data marketing and a case study on real estate SEO. Essentially what I did was create a piece of content that would be a great reference point for those who wrote about that subject a lot.

I knew that I could get links from fellow SEOs because the content was so relevant and related to what they were always writing about. I wrote a 5,000 word article about a real estate SEO case study I did. This case study had a ton of data related to real estate SEO and how to perform it correctly.

Then, I pushed that content across social media, RSS feeds and PDF sharing sites. After that I did some manual link outreach to a ton of SEO related websites. I told them exactly what the piece of content was about and then asked for links.

After emailing about 50 sites, I finally go through to the ones that I wanted. They created links to my content from theirs and that article suddenly became a DA of 90.

Now, traditionally, SEOs would try and rank websites by using exact match anchor text to their money page. This is no longer the case. Instead,you want to create great content that gets links from top notch websites and then use link SILOs from within your website to build that anchor text.

For example, I got links from Search Engine Journal and Buzzfeed that had no relevant anchor texts to the main keywords I was trying to rank for. However, from that web page that I got the authority links forms I linked to my internal money pages by using the anchor texts I wanted to rank for.

This is by far the safest and most effective way to build links these days. In fact, it’s really the only safe way to build links that really matter. You can build 100 SAPE links and not only get no results, but actually hurt your website in the process.

You need to build links from relevant websites that matter. They need to have high page and domain authority, high trust flow, and clean backlink profiles.

Without meeting these requirements, your link building efforts are a complete waste of your time and you might as well use PPC ads. SEO can only be done the right way these days – and this is coming from a black hat SEO!